IWC Schaffhausen


Making time for creative possibilities

To raise awareness of the contemporary IWC Top Gun collection, we engaged with our global audience of luxury enthusiasts to draw brand attention through innovative advertising.

To highlight and hero the four distinct campaign videos starring ambassador Tom Brady, our award-winning studio developed a custom interactive accordion that invited people to interact by expanding and exploring movable video sections. Resulting in a balanced and engaging creative solution that cinematically showcased each moment, the wallpaper generated over three hours of attentive time per 1000 impressions—on average, double that of a 30-second TV ad and 3x more than a YouTube non-skippable ad.

Ran in 10 global markets, the visually appealing interactive accordion drove a high engagement rate. By featuring a prominent video play button, we optimized the wallpaper in a way that incentivized the audience toward engagement and video discovery. The ad’s ability to capture and sustain attention shows that our audience chose to opt in for a memorable and creative experience—driving strong affinity for the brand.


IWC Schaffhausen

Working with:



Senior Freelance Digital Designer

video click rate

increase on ‘this brand stands out from competitors’

of attention per 1000 impressions