Consultant Creative Director and Freelance Digital Experience Designer, specialising in UX/UI, all things apps and streaming. With over 16 years in the industry, a first class honours degree, advanced learning in Generative AI from MIT, Digital User Experience & Research Methods and a genuine curiosity in the future of people, design and tech.

Known for disruptive thinking and an entrepreneurial mindset, my work balances distinction with familiarity. A partner for brands, agencies and creators, as well as some of the most innovative start-ups working on award-winning projects creating intuitive and user-centred digital products, across multiple sectors including sports, fintech, e-sports, FMCG, broadcasting, crypto, VR, AR & AI, fashion and luxury.

Founder and Creative Director of the London digital design studio MISFIT, mentor to young designers, passionate photographer and traveller.

Awards & Recognition

SlavConf 2023
SPEAKER - Design Internships Decoded


Member Spotlight - 2022
Annual 2021 Bronze Award - App Design
Honourable Mention x 2
Special Kudos x 2